KNOTS Custom was born from the idea of one singular principal. Create the highest quality area rugs at a reasonable price and deliver them quicker than anyone else. KNOTS Custom was founded by interior designer A. Keith de la Torre to fill a marketplace void. He first started designing patterns that fit his own design aesthetic, but his products quickly gained traction with other designers and clients. Keith experimented with generational weavers to ultimately create a line of innovative products and materials unlike anything available today.